Floor Meeuwis
Liquidity Products Advisory
Societe Generale
Amsterdam, Netherlands
Liquidity advisor with 25 years’ experience helping corporates boost visibility and optimize liquidity using advanced tools as virtual accounts and stablecoins
About me
With 25 years in Cash Management, I’ve learned one thing: most corporates underestimate the power of well‑designed liquidity. My work is about challenging that status quo.
As Liquidity Product Advisor, I push organizations to rethink how they manage visibility, structure, and control—because “good enough” doesn’t cut it in a real‑time world.
I help treasurers break free from outdated models and move toward smarter, sharper, more digital liquidity setups. Whether it’s leveraging virtual accounts for true operational clarity or exploring real‑time and stablecoin‑enabled solutions, I focus on what actually transforms treasury—not what simply looks modern on paper.
If there’s a gap between where a corporate is and where treasury needs to be, that’s exactly where I like to operate.
Speaker sessions (1)
Thursday, 23 April 2026
15:00 - 15:40
Practical guide: when treasury meets digital assets – a strategic turning point for liquidity?
Discover how digital assets and tokenised money are becoming practical tools for treasurers.